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I typically (but not exclusively) work with businesses in London and the South East area.
Execute Marketing Ltd
Ivy House
Cockpit Road
Great Kingshill
Buckinghamshire
HP15 6ET
Perhaps I should start by first explaining what a ‘compelling event’ is. In a marketing context, a compelling event is a situation that will arise in a customer’s life that will compel them to make one or several purchases. A good example in B2B marketing would be an office move. The impending office move date […]
This article is really a reminder about ‘free’ and the implications of what free means. As marketing or business people we know that offering something for free can be a useful hook to catch someone’s eye, or as a ‘sweetener’ for the deal. But it’s also possible that we forget what ‘free’ means to the […]
For most businesses, PR is not the first marketing activity they undertake. It tends to be added to the mix to help raise their profile. But traditional PR (i.e. gaining coverage in printed or online publications) is one of the most difficult activities to measure and also can be one of the more expensive (assuming […]