07 Feb 2012

The EU Cookie Law: How We Got Here And Why Some Cookies Are Good For You

Leave A Comment Marketing Advice, Marketing Planning

If you are in the EU and you have a website, you might be aware of the new EU cookie law. Not familiar with the law? Well, in short, the law states that your website should be gaining some degree of consent from visitors before using cookies. The law is a little vague on the term ‘consent’, but by now, you will probably have an idea what this means if you have visited any websites with pop-ups asking for consent.

It is worth stating that pop-ups aren’t mandatory as a means of gaining consent, but your visitors do need to know if cookies are being used in order to make an informed decision as to whether they stay or leave. For the record, this website does use cookies, but only for anonymous usage statistics and to enable elements of the blog to function (e.g the social media buttons and the comments section). Read more

19 May 2011

Does Website Page Speed Affect SEO And What Can I Do About It?

Leave A Comment Marketing Advice

Google made it clear some time ago that it wanted to take into account the ‘usability’ of a website when determining where it ranks its pages.

To do this, Google decided to take into account the speed at which web pages load.  In other words, a slow site is less usable and a quick site is more usable. Obviously, this doesn’t take into account the extent to which a site’s layout and functionality aid usability, but for Google, the site’s speed is a good place to start.

It’s worth saying upfront that a website’s load speed will not be a critical factor that decides whether your site appears on page 1 or, say, page 10. There are other factors that are much more influential (including your domain’s age, your site’s content/coding, and the number and quality of other sites that link to your site). But, if you are already on top of those aspects of SEO, you should consider its speed as well.

Read more

09 May 2011

Is Your Website Compatible With Internet Explorer 9?

Leave A Comment Marketing Advice

You may be aware that in March, Microsoft launched the latest version of Internet Explorer:  IE9.  Whilst for most people that will not mean a great deal, it might be of interest to you if you have a website.

These days, it certainly can’t be assumed that your website will ‘just work as it should’ in any browser that a person views it in.  In fact, browser compatibility is becoming a bit of a minefield. In addition to Internet Explorer, other browsers include Firefox, Chrome, Opera and the mobile versions of each.  All these browsers have the potential to affect the way your website is presented. Add to this the fact that there are multiple versions of each of those browsers and you have a recipe for some unusual quirks and discrepancies when viewing your website from one browser version to another.

Read more

01 Jul 2010

For Owner-Managers: The Most Important Stage in Your Website’s Design.

Leave A Comment Marketing Advice

When talking to owner-mangers of small/mid-sized businesses, more often than not, I hear the same complaint:  they are not fully happy with their website.  In fact, for many new clients, this issue with their website is the catalyst that brings us and the owner-manager together: they don’t like their website, and they just need someone to help them sort it out.  In these situations, we are obviously more than happy to help.

Anyway, so what is the most important stage in your website’s design?… Read more

24 Jun 2010

Why Your Website Contact Forms Are Scaring Your Customers Away.

Leave A Comment Marketing Advice

You might think that your website contact form is like any other.  Actually, it is, and that’s the problem.  Here’s the truth:  all website contact forms are a barrier to people that want to enquire.  No one wants to hand out their personal contact details online, and especially not to a company they’ve probably never dealt with before.  And though many of us do, there are countless times when we don’t.  And for some of the times that we choose not to complete a contact form, the form itself is what’s pushing us away.

An analogy with the retail sector

What would you do if you wandered into an electrical goods shop and before you could get to touch or feel the products, you were asked to provide your full contact details?  I’m guessing you’d probably wander straight back out again.  But this is what your contact form is doing – asking for personal information as soon as visitors are through the door and before they’ve had chance to sample your products or services. Read more