The internet has opened up a wide range of new marketing methods. But which methods are right for your business? Do you want to be advertising on Google, twittering, blogging or email marketing? Or all of those things, plus the many other options open to you?
The right online strategy for YOUR business
We help you adopt the online marketing activities that are appropriate for your business and your target audiences, whilst also ensuring the activities can be measured against profitable revenue.
Search Engine Optimisation
It is no longer ‘luck’ that puts one website on page 1 of Google and another with similar content on to page 10. Your website’s content, coding and management will provide you with the building blocks you need for a solid SEO strategy. From there, we can also help you develop a sustainable link-building strategy in order for your website to gain the inbound links it needs in order to move up the rankings. For many competitive markets, link-building has quickly become the most important factor in SEO and should not be excluded if you wish to feature highly in Google’s results.
Pay Per Click (Google Adwords)
A well managed PPC campaign should always generate more revenue than it costs. We can manage and measure every aspect of your PPC campaign and can therefore advise you exactly how your PPC campaign is contributing to new business enquiries. A strategically executed campaign should be able to grow and expand over time, increasing revenue as it develops.
When executed correctly, email marketing can generate the highest return on investment of any outbound marketing activity. And we’re not talking spam. We create highly targeted, timely and relevant email campaigns that the recipients find valuable. And delivering email campaigns that are valuable means much better response rates, improved customer relationships and ultimately, increased sales for you. To ensure the best results we use our own email software with detailed post-email reporting so you know who received the email, who viewed it, who clicked on it and who subsequently enquired.
To support your Google Adwords campaign we can also manage banner advertising on websites that are visited by your target audiences. When delivered correctly, your customers will feel that your business’ name is everywhere on the internet – yet in fact it will be carefully positioned in the combination of places that your target audience visits.