Marketing can play a significant role in helping you to retain and grow your existing customer base. Combined with your new business marketing activity, you can create a continual cycle of new-business-generation, followed by the careful nurturing and growing of those relationships through customer retention activities.
A selection of the customer retention activities we undertake:
- Newsletters and regular communications (email or printed).
- Branding, creative design and copywriting.
- Promotional campaigns.
- Customer events, workshops and hospitality.
- Promotional videos and product videos.
- Brochures and advertising.
- Referral programmes.
- Surveys, interviews and case studies.
Frequent, consistent and of value
Your customers want to hear from you if you provide them with information that is useful, interesting and of value. If you then deliver this information in a consistent manner you will build your brand whilst also creating opportunities to promote your products or services.
We are experienced at taking sales messages and incorporating them into frequent and consistent marketing activity that customers will take the time to look at. Additionally, we have years’ of experience organising face-to-face activities (such as seminars, workshops or hospitality events) that give you the ability to interact with your customers on a more personal level.
Using relevant marketing methods
Not all customer retention activity needs to be part of an ‘integrated’ and multi-faceted marketing campaign. Sometimes a personal letter introducing a new service or a personal invite to a social event is perfect. We typically look at the least elaborate marketing methods first and consider which will be most personal and therefore effective at reaching out to your customers. Or if you are looking to ‘wow’ your customers, we will deliver activity that will grab attention and drive people to action. Whatever the objective is for your existing customer base, we will deliver the most relevant marketing methods for you and for your customers.