Archive for Marketing Tips

07 Sep 2012

4 Reasons Why ‘New’ Is So Powerful In Your Marketing

Leave A Comment Marketing Advice, Marketing Tips

When was the last time you communicated what was new about your business?

If you look at your business, it’s highly likely that in the last six months you are doing or offering something new that benefits your customers.  A new product, or a new way of working, new staff, new software (the list goes on).

The word new is a very powerful tool in the marketer’s kit bag.  If you didn’t know these already, here’s four reasons why new never gets old. Read more

07 Oct 2011

Marketing Tip: How to Understand What Motivates Your Market

Leave A Comment Marketing Tips

How do you find out what really motivates your market and your customers?  Do you commission market research? Do you pay for costly marketing consultants?

Well maybe, but that wouldn’t be my first approach. Instead, I would first try Google Adwords.

Not the answer you were expecting? Read more