I was listening to a speech recently and the presenter asked the question of the audience, ‘why are you in business today?’ The audience answered with perhaps some expected responses which generally fell into the categories of ‘to make a profit’ and ‘to be financially secure’.
The presenter then argued that actually, the reason we should be in business today is to be in business tomorrow. His point being that the greatest and ultimately most profitable businesses don’t just focus on making profits. Instead, they focus on building a business that stands for something that their customers can buy into. In other words, building a business with a purpose first then supplying products or services that demonstrate that purpose.
This might not be a ground breaking insight into marketing and business strategy, but it did remind me of a video I watched a little while ago that made a similar point in a very simple way.
So, today’s video is another great example from the TED library. Simon Sinek speaks about the simple difference between businesses that build a following and those that sell products or services.