Here’s a quick question: have you ever set out to buy a particular product (like a car, or software, or a chocolate bar) but when it came to the point of purchase, you actually paid up for a different version of that product?
Maybe you bought the car with the better specification, or that new chocolate bar caught your eye in the shop?
In some cases, your change of mind and change of purchase decision will have been a fluke. You just happened to change your mind because, well, that’s your prerogative.
But in other cases, those clever marketers may have steered your purchasing process down a path that ended in you buying the product they always wanted you too.
Let me explain. Read more