Here’s a quick question: have you ever set out to buy a particular product (like a car, or software, or a chocolate bar) but when it came to the point of purchase, you actually paid up for a different version of that product?

Maybe you bought the car with the better specification, or that new chocolate bar caught your eye in the shop?

Sound familiar?

In some cases, your change of mind and change of purchase decision will have been a fluke. You just happened to change your mind because, well, that’s your prerogative.

But in other cases, those clever marketers may have steered your purchasing process down a path that ended in you buying the product they always wanted you too.

Let me explain. Read more

Today I thought I would remind you about your approach to your ‘marketing messages’.  In other words, how you convey who your business is and what it offers, in a simple manner.

This might in itself seem simple.  But the number and variety of complicated marketing messages being communicated every day suggests many businesses are getting it wrong.  And to an extent, it’s easy to see why… Read more

I was listening to a speech recently and the presenter asked the question of the audience, ‘why are you in business today?’  The audience answered with perhaps some expected responses which generally fell into the categories of ‘to make a profit’ and ‘to be financially secure’.

The presenter then argued that actually, the reason we should be in business today is to be in business tomorrow. His point being that the greatest and ultimately most profitable businesses don’t just focus on making profits. Instead, they focus on building a business that stands for something that their customers can buy into.  In other words, building a business with a purpose first then supplying products or services that demonstrate that purpose.

This might not be a ground breaking insight into marketing and business strategy, but it did remind me of a video I watched a little while ago that made a similar point in a very simple way.

So, today’s video is another great example from the TED library. Simon Sinek speaks about the simple difference between businesses that build a following and those that sell products or services.

Here are three classic videos that I guarantee will get you thinking about your marketing strategy.  They need no more of an introduction…

Read more

We are very pleased to announce the launch of a new website for London-based Brookman Solicitors.  The new site is a complete redesign from the previous version and with it brings a wide range of functional, design and SEO enhancements.

The site is particularly advanced for a legal sector firm but manages to retain its simplicity in terms of visitor experience and content.

View the Brookman Solicitors website – we would welcome your comments and feedback.