I was listening to a speech recently and the presenter asked the question of the audience, ‘why are you in business today?’  The audience answered with perhaps some expected responses which generally fell into the categories of ‘to make a profit’ and ‘to be financially secure’.

The presenter then argued that actually, the reason we should be in business today is to be in business tomorrow. His point being that the greatest and ultimately most profitable businesses don’t just focus on making profits. Instead, they focus on building a business that stands for something that their customers can buy into.  In other words, building a business with a purpose first then supplying products or services that demonstrate that purpose.

This might not be a ground breaking insight into marketing and business strategy, but it did remind me of a video I watched a little while ago that made a similar point in a very simple way.

So, today’s video is another great example from the TED library. Simon Sinek speaks about the simple difference between businesses that build a following and those that sell products or services.

Here are three classic videos that I guarantee will get you thinking about your marketing strategy.  They need no more of an introduction…

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We are very pleased to announce the launch of a new website for London-based Brookman Solicitors.  The new site is a complete redesign from the previous version and with it brings a wide range of functional, design and SEO enhancements.

The site is particularly advanced for a legal sector firm but manages to retain its simplicity in terms of visitor experience and content.

View the Brookman Solicitors website – we would welcome your comments and feedback.

Execute Marketing has worked with the Project Vision team for several years, and their new website is the most recent of our completed projects for them.

Over recent years Project Vision has developed its technical and business focus and the new website needed to reflect these advancements.  In addition, the site needed to be structured so it could develop into an ‘advice centre’ – providing technical and market opinion and advice – rather than a simple brochure site.

The website is content managed (so staff members can change the pages and content themselves), it has a fully integrated blog, is structured to easily add or embed all forms of media (e.g. animation and video), and is designed to present perfectly on all mobile devices.

Visit the Project Vision site here.

Back in March last year, I wrote a post about ‘silent truths’.  These are the truths that people either consciously or subconsciously know about a product or a market or even about themselves, but they typically go unspoken.  And these ‘truths’ are usually unspoken because they are a little awkward and possibly not something people want to admit to.

The example I used in March was of online retailer, Dixons, who ran an advertising campaign promoting the fact that people use department stores (such as Selfridges), as places to go and look at the electrical goods, but then go home and order the items online from Dixons.  People might not admit that they go to department stores to look at products with the full intention of then buying them from somewhere else online, but that’s what we do!

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