It’s been proved many times over that a well-crafted explainer video can increase website conversions. And it doesn’t matter whether a conversion for you is a completed sale, an online enquiry or simply a download of an ebook, video can help move people to action.
If you haven’t seen an explainer video before, you can watch the example above (disclaimer, this was created by Execute Marketing with design agency, LOOT).
As with our example, explainer videos typically use animation because this tends to be a more cost effective approach than taking a camera team on site and shooting live footage.
So, if you’re considering your first explainer video, here’s some pointers for getting yours right. Read more