When was the last time you communicated what was new about your business?

If you look at your business, it’s highly likely that in the last six months you are doing or offering something new that benefits your customers.  A new product, or a new way of working, new staff, new software (the list goes on).

The word new is a very powerful tool in the marketer’s kit bag.  If you didn’t know these already, here’s four reasons why new never gets old. Read more

If you are in the EU and you have a website, you might be aware of the new EU cookie law. Not familiar with the law? Well, in short, the law states that your website should be gaining some degree of consent from visitors before using cookies. The law is a little vague on the term ‘consent’, but by now, you will probably have an idea what this means if you have visited any websites with pop-ups asking for consent.

It is worth stating that pop-ups aren’t mandatory as a means of gaining consent, but your visitors do need to know if cookies are being used in order to make an informed decision as to whether they stay or leave. For the record, this website does use cookies, but only for anonymous usage statistics and to enable elements of the blog to function (e.g the social media buttons and the comments section). Read more

Here’s a quick question: have you ever set out to buy a particular product (like a car, or software, or a chocolate bar) but when it came to the point of purchase, you actually paid up for a different version of that product?

Maybe you bought the car with the better specification, or that new chocolate bar caught your eye in the shop?

Sound familiar?

In some cases, your change of mind and change of purchase decision will have been a fluke. You just happened to change your mind because, well, that’s your prerogative.

But in other cases, those clever marketers may have steered your purchasing process down a path that ended in you buying the product they always wanted you too.

Let me explain. Read more

For many businesses, there is no better way to meet prospective customers than at exhibitions. As with all marketing activities however, there are the right ways and the wrong ways to go about exhibiting.  So, here are the right ways to make your next exhibition a success. Read more

Today I thought I would remind you about your approach to your ‘marketing messages’.  In other words, how you convey who your business is and what it offers, in a simple manner.

This might in itself seem simple.  But the number and variety of complicated marketing messages being communicated every day suggests many businesses are getting it wrong.  And to an extent, it’s easy to see why… Read more