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Be brave, be specific....
When it comes to direct marketing, trying to target too many customers at once, usually means you will attract none. Being specific and targeted with your marketing messages can be a disciplined pr...
B2B Marketing: you don’t have to market what you sell....
Like many things in business, there are aspects of sales and marketing that can be broken down into processes. And one of the first steps in the sales and marketing process in the B2B arena, is ...
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