Here are three classic videos that I guarantee will get you thinking about your marketing strategy.  They need no more of an introduction…

Malcolm Gladwell

This is a eloquent reminder about the importance of offering products or services that genuinely make customers happy (and also that some customers don’t know what will make them happy until you give it to them). Filmed at the TED Conference in 2004.

David Meerman Scott

David is a big supporter of using social media and viral marketing. In his video (which I warn you is quite long but worth it) he discusses how ideas and marketing messages can go viral. If you learn nothing else from this video, it will show you that any business in any industry has the ability to create and execute a successful viral campaign.  Filmed at the BMA Conference in 2009.

Seth Godin

Where would a list of classic marketing videos be without the inclusion of Seth Godin!? Seth has several videos online, but this particular one highlights the importance of looking at your business and seeing where your customer processes or customer communications are ‘broken’. This immediately gets you thinking about how you can reconsider your processes to make them delight your customers.  Filmed at Gel 2006.